Vieira Coins & Collectibles in Broadway Plaza Elmhurst: a Queens neighborhood gold buyer

Vieira Coins & Collectibles Inc files its address as Inside Broadway Plaza, 86-55 Broadway, Store A9, Elmhurst, NY 11373. Broadway Plaza is a neighborhood mall straddling Broadway and Whitney Avenue in Elmhurst, Queens — a low-rise commercial center surrounded by dense multi-family residential. The location is meaningful: it is the only major coin and gold buyer in this part of Queens with a storefront, which makes it the convenience choice for sellers in Elmhurst, Jackson Heights, Corona, and Maspeth who would otherwise have to ride the subway to 47th Street.

Why a Queens neighborhood buyer is different

A Manhattan Diamond District counter has fierce competition within a single block; a Queens neighborhood buyer is often the only nearby option. That changes the negotiation dynamic. Sellers in Queens who want a competitive bid traditionally either accept the local rate (typical for small estates and one-time sales) or make the trip to Manhattan for a multi-quote comparison (typical for larger collections). The break-even point is usually around $2,000 in melt-equivalent value — below that, the Queens convenience generally wins; above that, the Manhattan trip pays.

What the Western Queens caseload looks like

The recurring intake at a Queens neighborhood coin and gold buyer skews toward four categories: gold jewelry (chains, rings, bracelets) brought in for melt, US silver coins from family estates, foreign coins (often Latin American silver and a meaningful share of older Honduran, Mexican, and Brazilian material reflecting the area’s immigration history), and stamps. Numismatic premium coins are less common here than at a Manhattan specialty counter; the buyer’s mix tilts toward bullion and lower-end collectible.

Pricing transparency on the first visit

Most Queens neighborhood buyers will weigh and test gold on a scale and acid kit in front of the seller, quote a price per gram on the spot, and pay cash for items under the federal cash-transaction reporting threshold. For silver, the same on-the-spot weigh-and-quote pattern applies. For collectible coins where the buyer needs to consult a price guide, expect a brief conversation and a slightly slower decision.

Calling: practical timing

The listed number is +1 718-255-1866. Broadway Plaza is open during mall hours, generally 10am to 8pm weekdays and shorter on Sunday. The first call usually covers the type of material being sold and confirms what hours the store has staff on the buying side — some neighborhood counters split jewelry sales and gold/coin buying across different staff schedules.

Getting to 86-55 Broadway

The address is a 4-minute walk from the Elmhurst Avenue M/R station and about 6 minutes from the Grand Avenue–Newtown M/R. Drivers from Manhattan use the LIE Exit 19 (Queens Boulevard) or the BQE Exit 36 (Broadway). The mall has its own parking lot, which is the major convenience over a Manhattan Coin Row trip.

Editorial note. Honduras Collectibles is an independent directory and does not buy or sell coins. Prices and percentages quoted reflect industry-typical ranges and are indicative only. We do not provide investment advice.